Customer Development

Get high-quality feedback for customer development research of your mobile app or B2C SaaS solution.

We have collected and segmented for you a pool of more than 10,000 respondents in the USA, Europe and Asia who are ready for interviews. They will tell about their experience in using your web service or mobile application and this will help you to avoid mistakes and unnecessary investments.

There is no shortage of new ideas in the world.

But more than 75% of them will never become a growing business just because the founder reviews his idea through the prism of his personal experience. He does not receive feedback from potential customers.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right

Rob Fitzpatrick

Every year, hundreds of thousands of mobile applications appear in the world, most of which cannot last more than three years. This is not because they are bad, but because nobody needs them. Because they didn`t do customer development and relied only on the blind faith of the founders.
Leading global brands such as Twitter and Amazon are constantly evolving and growing through a continuous customer development process.
The most important part of customer development is feedback from potential users of your mobile application or SaaS.

The Mom Test:

Book by Rob Fitzpatrick

10 000+

Nicereviewer has more than 10,000 respondents in the USA, Europe, Asia.

This number of respondents provides a representative sample and reduces the chance of making mistakes. This are active users of Android-based mobile applications with their Google accounts.

No matter how cool your idea is, no matter how experienced your team is, if you don't validate customers and don`t ask the right questions, all the work can be in vain.